Articles

SOCIAL MEDIA STRATEGY AND BRAND INFLUENCERSlaurenvickers_03.jpgWhat a thrill for Macleay College’s Advertising & Digital Media students to be delivered a guest lecture on social media strategy and brand influencers from two of the best: HotnDelicious strategist Dan Wilkinson (https://hotndelicious.com/) and model & fashion blogger Lauren Vickers (http://www.laurenvickers.com) – all as a live podcast in Macleay College’s multi-media studio.

THE FUTURE IS NO LONGER DIGITAL. THE PRESENT IS.

digital.jpg

‘Digital’ surrounds us – to the extent that it we no longer know what to describe as digital and what not. What is the difference? And when is it appropriate to describe technology as ‘digital’ ? Or telecommunications? Or marketing? Or the process of your toddler at home tapping on plastic piano keys? If living in; communicating for; and doing business with a digital world has become the norm, how do we best take ad

 

 

 

IT’S ALL ABOUT THE IDEA!

tumblr_inline_mtyvqqorn81s3nvd8.jpg

You could have the greatest production team, the best global agency, and an amazing client. But just remember this does not mean anything with a bad idea.

Let me give you an example of a simple idea that was a pure genius. Do you remember the power cut during the third quarter of Super Bowl 2013, which caused the lights to go out for 34 minutes? The sandwich cookies brand, Oreo was quick to think in this situation and posted on social media ‘‘Power out? No problem. You can always dunk in the dark’.

 

MACLEAY LECTURER AND GRADUATE SHINE BRIGHT AT ACRA AWARDS #MADEATMACLEAYscreenshot-2016-10-10-15-34-56.png

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s