Orion beer poster

Orion Beer are  launching their consumer products into the local market through the Coles supermarket chain. To celebrate and promote this, I created this poster the brand.  I wanted to create an simple poster that represented the brand but also caught the eye of the  Australian consumer.  I painted three beer bottles in the brand colors red,blue and yellow. I left the labels on the bottles because I wanted the labels to  be the first thing the caught consumer’s eye. The background is white because I want the consumer to focus only on those three bottles.

 

rmbeve(beer)

television industry

The way we consume media in terms of television has changed. Television was the most consumed median from tv shows, sports, and news before the digital disruption.
However since, the digital disruption that has all changed majority of people do not need to watch television, to watch the news or tv shows. All one needs is a mobile phone digital platforms such as Netflix, youtube and news platforms.

Making television stations such channel seven, nine and ten null and void. Due to the fact television as a median has become so fragmented thanks to Netflix, youtube, news blogs. So Australian television have started competing and tried to maintain same powerful effect that television once had.

Television channels have started competing with digital platforms such as Netflix, stan, and Foxtel by paying rights to air live sports, American tv shows criminal minds and the good doctor. By doing this has allowed having a majority reach especially when the AFL season on, it is reported channel seven earned 250 million this year from the AFL season. Through its channel seven free to air.

 

Television channels such as channel seven have taken further steps to create more original content such as 800 words, instant hotel, seven-year switch. By creating original content this has made channel seven number one. As most of its original content, for instance, its reality show instant hotel attracted 611,000 metro viewers. This is very large reach and frequency.

 

Television channels have also started to take to social media such as Facebook by using facebook live to stream news from the newsroom. Creating streaming apps such as seven plus so people can stream shows from anywhere in the world.

readelect

 

Readelect Aim

 

My  distribution idea , is to give people with disabilities more options when it comes to reading by creating a model app called readelect. The world of literature has either  provided or tried to carter for people with people with disabilities. However these services provided, have either not being easily accessible to the user or failed to deliver the service  promised to user. My main aim for my mobile app called readelect.  Is to create app  that is easily accessible to user.  Easy for the users between the ages of 16-50 to navigate through and lastly to create an app that is low coast for the user , in terms of price, how storage space the app is going to take up. In order for my app to serve its intended purpose,  it will be broken down into three phases. Phase 1 one will be solely focusing on making reading easier for vision impaired people. The second phase will focus on people with dyslexia even though this connection is fixable in some cases it is not. The third phase to make this app writer photographers friendly for writers and photographers. In this pre production report I will be  focusing on phase one.

 

Phase  One Pre production / planning

 

Production stage / finalisation

 

Notes

In the development is the planning stage , for my app I started thinking about ways that visually impaired people could access the app easily. First I thought of voice guidance but then I started thinking about colours. That are easy to recognize for visually impaired people (depending on their condition). After doing some research I found out  bright   solid colours such as red , orange and yellow where more visible compared to  washed out colours. Lighting could influence one’s perception of colour. Colours such as navy blue, brown, black ,blue, green, purple ,pink, yellow, and pale green  made hide for people distinguish different colours for people with low vision.

 

Technical difficulties

  1. Thinking of ways to make the app easily accessible was challenged, the app would either have to distributed  to institutions which work with visually impaired people or be put on  apple store or play store.
  2. Coming up with something similar to siri like for example Sage. Who automatically starts speaking when there is a new user if the user signs up as visually impaired.

Suits

BACKGROUND ON STORYLINE

 

A GOOD SUIT MAKES EVERYTHING BETTER

 

A young male (New Yorker) between the age of 18-25  who is an aspiring lawyer (but a bike messenger at the moment) sees his role model (Iver Hamilton)  leaving his law firm entering his car . In excitement and attempt to establish contact the younger men rides his bike as fast as he can after the car. However his chase comes to an end as  he gets blocked by taxis jammed in traffic . With all hopes lost  he starts walking on the footpath side by side with his bike but not all hopes are lost as his role model Iver, comes into sight in a suit tailor shop Portman’s’ Tailor (slogan a step up into the world). The young man parks his bike and enters the Portmans. He starts looking around the shop , his fingertips touch the fabric of the suits as he walks. A smile appears on his face as he sees an suit he likes. He goes to the change room to try it on. After seeing the suit doesn’t fit, the suit tailor offers to make adjustments to the suit. To which he agrees to. As the suit tailor is fixing his suit the young man’s idol (Iver Hamilton)  stands to him as his. He stares at his idol for moment before striking up a conversation with his idol.

 

Drawing Storyboard

 

Digital Storyboard

 

Agenda

Intention

Is to create an advertisement  for Portman’s Tailor. The aim of this advertisement is to showcase how  a good suit makes everything better. In terms of appearance, workforce and lifestyle.

Time limit

  1. Lorem studio has only five days to shoot  this advertisement
  2. The photoshoot has to be done in time for the end of financial year and the melbourne cup.

Notes

  • Lorem studio  must film this advertisement  in a natural environment  (New York City).
  • Schedule  (August 14-25)
    • Will spend two days (sunday and monday) in post product and delivering equipment to location (Portman’s Talior NYC.)
    • A day filming (tuesday)
    • Wednesday  editing
    • Friday Finalising  

orby v Allen & Unwin case

Overview

 

The  Corby v Allen & Unwin case was brought to the courts by the Corby family who had alleged that the book Sins of the Father, written by Eamonn Duff (Novel). AN book with 37 photographs in total published within the book. Infringed their copyright and moral rights. Due to five photographs. The publisher disputed this and claimed that all images were either given to the author ( Mr. Duff) or to media outlets.

 

Case

Schapelle Corby’s family alleged that the five photographs taken by members of the Corby family.  Between 1985 and 2005, that were used as a part of the book “Sins of the Father (published in 2011)”, by the publisher infringed their copyright and moral rights.

 

Some of the subject photographs in question, appear on the following pages: Photograph 1 appears at the bottom of the sixth page, Photograph 2 appears at the top of right the fourth page.Photograph 3  appears at the bottom of the fourth page.Photograph 4 appears at the bottom of the fifth page and Photograph 5 appears at the top of the tenth page.

 

The subject photographs that were reproduced as alleged by the publisher had been either given to the author or various media outlets.  In some instances, the photographs had been given directly to media outlets by family members of Schapelle Corby.

 

The issue with Schapelle Corby’s family  allegations from a legal point of view was proving that Corby family had copyright ownership to these photos as some of them had been either given to the author or media outlets (alleged by the publisher) in association to various articles about Schapelle Corby.  Proving that the publisher did not possess a license to publish these five photographs. Another issue was to authentically identify the authors of this photos.   As the publisher failed to attribute the authors of these photographs.

 

During court sessions, the court took into  consideration whether the owners of these five photographs in question. Had given copyright clearance to the publisher to use these photographs, and if this was the case.  The Court would have to determine whether the authors of these photographs had revoked their copyright clearance prior to the publication of the book.

 

In the court’s’  findings, the courts ruled in favor of the Corby family. The court concluded that the publisher had not been given the copyright license.  Had infringed the copyrights and moral rights of the Corby family.  Under the copyright and moral right act. For instance, the publisher had infringed the copyright of the third applicant in photograph one.  When reproducing the subject photographs in the book the publisher, infringed the moral right of the third applicant under the Copyright Act 1968 (Cth), to attribution as the author of photograph 1.

 

In regards to compassion and punishment, the courts ordered none of the subject photographs, in this case, are to be reproduced after the hearing.   All copies of the book in the possession of the publisher must be delivered to the solicitors within seven days for destruction.    The publisher had to pay $45,000in damages for infringement of copyright within 21 days.

 

My opinion

 

I think the  Corby v Allen & Unwin case was handled appropriating by the courts. The court’s  decision to rule in favor of the Corby family was justifiable for multiple reasons.   For starters, the Corby family was still entitled to copyright despite the fact the subject pictures of this case might have been distributed to media outlets. To date, the Corby Family had only given consent to the author to use the subject photographs but not the publisher.  Another justifiable reason was the fact that the Corby family might have revoked copyright clearance before the book was published.

 

In regards to the moral rights, it could be argued that the subject photographs had minimal impact on the subjects in the photographs since there might have been used media outlets before. However, it could dispute that the publication of these photographs an impact on the subjects morally as the publication of these five subject photos was the act of invasion of privacy.

  

Over all think this case was a good case. The high profile case brought attention to copyright laws with Australia. The case re-enforced the protection of copyright material under the Copyright Act 1968 (Cth). As the sole purpose of the copyright act is to protect and artistic work.

Creating advertisement for Vincent De Paul

Vincent De Paul

Friday, 24.08.2017

Budget

Research: $1,000

Photography Team: $1,000

food: $200

Property: $1200

Makeup: $300

Talent: 450

Print / social media: $1,000

 

Total: $5,150

Agenda

Intention

The intention of this photoshoot is for St Vincent De Paul  to let the Australian community know, that the basic things that we take for granted in terms hygiene are the basic things some Australians don’t hove.

Time limit

  1. Lorem studio has only five days to shoot
  2. The photoshoot has to be done in time for the annual fundraiser for the homeless.

Notes

  • Images taken by Lorem studio must be a symbolic representation of thanksgiving.
  • Schedule (August 24-29)
    • Will spend two days (Monday and Tuesday) in post product and delivering equipment to location (studio)
    • A day doing the photoshoot (Wednesday)
    • Thursday editing
    •  Friday Finalizing

Action Items

  • Props for photo shoot will be purchased

Must not forget

  • Pictures will be used on Instagram , website banner,
  • Must feature talent.
  • Colorful
  • Backup picture
  • permission from the manager

 

Final product

  • The product will have to be sent electronic and the billboard will go to the click via carrier
  • Images should be delivered on August the  29 but the latest must be the 30th of  August.

 

FINAL  WORK

Articles

SOCIAL MEDIA STRATEGY AND BRAND INFLUENCERSlaurenvickers_03.jpgWhat a thrill for Macleay College’s Advertising & Digital Media students to be delivered a guest lecture on social media strategy and brand influencers from two of the best: HotnDelicious strategist Dan Wilkinson (https://hotndelicious.com/) and model & fashion blogger Lauren Vickers (http://www.laurenvickers.com) – all as a live podcast in Macleay College’s multi-media studio.

THE FUTURE IS NO LONGER DIGITAL. THE PRESENT IS.

digital.jpg

‘Digital’ surrounds us – to the extent that it we no longer know what to describe as digital and what not. What is the difference? And when is it appropriate to describe technology as ‘digital’ ? Or telecommunications? Or marketing? Or the process of your toddler at home tapping on plastic piano keys? If living in; communicating for; and doing business with a digital world has become the norm, how do we best take ad

 

 

 

IT’S ALL ABOUT THE IDEA!

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You could have the greatest production team, the best global agency, and an amazing client. But just remember this does not mean anything with a bad idea.

Let me give you an example of a simple idea that was a pure genius. Do you remember the power cut during the third quarter of Super Bowl 2013, which caused the lights to go out for 34 minutes? The sandwich cookies brand, Oreo was quick to think in this situation and posted on social media ‘‘Power out? No problem. You can always dunk in the dark’.

 

MACLEAY LECTURER AND GRADUATE SHINE BRIGHT AT ACRA AWARDS #MADEATMACLEAYscreenshot-2016-10-10-15-34-56.png

 

Brand Design

I aim for this brand design was to create something simple and sophisticated. By using colour and font. Instead following the guideline book , I decided to do something different.  Instead of different shades of blue I decided to use white ,red and blue. As I believe these three colours catch one’s attention easily . Another thing I did differently is the font instead of using bold font I decided use font that was simple like Quicksand.

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Brand logo

Using  Adobe Illustrator,I wanted to create brand logo that represented me and the work I produced. Henceforth I produced an abstract logo for my brand because it represented me and my work which simple and polished.

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Vegemite print ad

The aim of this poster is to promote Vegemite as a quick, easy and nutritious food for young children (6yrs to 12yrs) school lunches. For this poster my aim was to create  a poster that easily recognized as an Vegemite poster by  many by using the color yellow. I also wanted the consumer’s attention  to be focused on the Vegemite which is placed in the middle of the page.

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